Code: Count: Percent: Description:
CODE:       Q1 Please select the statement below that best matches your role in widget purchasing.
1 36 29%
I make the decision to purchase widgets
2 12 10%
I influence the decision to purchase widgets
3 75 61%
I am not involved in widget purchasing
TOTAL 123 100% TOTAL
       
CODE:       Q2 Please mark below which set of widgets is being evaluated.
1 29 60%
Group 1
2 13 27%
Group 2
3 6 13%
Control
TOTAL 48 100% TOTAL
       
CODE:       Q3 Considering this widget, which of the following statements best describes how you feel about purchasing this widget?
1 16 33%
Definitely would buy this widget
2 9 19%
Probably would buy this widget
3 17 35%
Might or might not buy this widget
4 4 8%
Probably would not buy this widget
5 2 4%
Definitely would not buy this widget
TOTAL 48 100% TOTAL
       
CODE:       Q4 Who do you currently use for your widget needs?
1 14 23%
All About Widgets
1 8 13%
Next Day Widgets
1 6 10%
The Widget Factory
1 15 24%
Widget Makers
1 8 13%
Widgets Plus
1 3 5%
Widget Emporium
1 8 13%
Other
TOTAL 62 100% TOTAL